I am a Lab Associate for the Theatre Royal Plymouth and I will be making a new show for August 2020. I will be updating this page with news about the show as we make it.
This research comes as Purple Seven launches its Audience Profiler tool – for theatres to discover the age, gender, ethnicity and disability status of an audience before they’ve walked through the door. It is powered by the largest survey of UK theatregoers with half a million responses and is designed for venues to precisely target marketing and identify the diversity in their audiences before opening night
65% of theatre audiences are women, but they very rarely see their story onstage. The largest group that this happens to are women aged 45-65.
Female stories are predominantly those between the age of 20-40 and sometimes over 70.
Where are the stories that reflect the world of the audience?
I aim to take the stories of my potential ‘audience’ and put them at the centre of my creative process.